Pepto Bismol is a staple in our house. The pink goo with its distinctive smell and taste, which I like, has gone under the knife and gotten a face lift. It was never a look that screamed cool or even just well designed but the recent look has taken its newly adopted feel of being the “goofy” digestive medicine home. What I mean by “goofy” is if you have been paying attention to the new commercials you’ll see people doing the diarrhea dace and song where they grab their bums at the end. Not to mention the new website where the main graphic is of somebody eating or about to eat large amounts of food with the clever tagline of “Yup, You’re Covered”.
That being said I think they are pretty much in line with what we should expect from them no matter how much I might not like certain aspects of the new packaging.
Before
After
Website screen shots
Just in case you need a refresher of what the diarrhea dance is.
Posted on May 28, 2009 by debra | Permalink
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